Unlike Twitter, the number of characters on Facebook is not limited. We can therefore allow ourselves to be more generous in the content. It is a mistake. BuzzSumo's analysis shows that among the top 10,000 most engaging videos, the top performers contain very short text between 61 and 84 characters . The text should be a springboard to the video. It should only be used to capture the subscriber's attention to better encourage him to watch the video . Offer Facebook Live videos You can very well vary the format of the video by offering Facebook Live videos.
They also have the merit of being slightly more engaging (1043 interactions on average compared to 928 for videos that are not live). If the difference is little contrasted, we fax list nevertheless notice that Facebook Live videos generate a lot more comments with the game of questions and answers. The advantage of this format is also to allow much longer videos . Engagement is strongest there after 15 to 20 minutes of live session. Facebook videos: quizzes and tips to learn all about engagement Bet on tips, tricks and other “howtos” What topics are the most engaging? Just take a look at your news feed to realize this.
The study tells us that the subjects that generate the most interactions are, unsurprisingly, videos that talk about food, fashion and beauty, then animals. Then there are DIY videos (tutorials) and funny and humorous videos. Facebook videos: quizzes and tips to learn all about engagement Of course, you're not going to post recipe videos if you're selling insurance. On the other hand, the most popular topics have one thing in common.